PUTTING THE USER INTO ‘ONBOARDING JOURNEY’

Redesigning Remote’s processes to increase user retention

Challenge

High onboarding drop off rate
Remote was experiencing a 75% drop off rate at onboarding because their legal terms were too complicated and the user journey encouraged negotiation of their terms where that wasn’t always necessary or proportionate to the value of the contract.
OLD PROCESS

The Solution

New process, new you
NEW PROCESS
TLB worked with Remote’s Product team to simplify their user journey so that it encouraged the right behaviours and removed friction. We also worked with their Legal team to drastically simplify the structure and content of their terms so that they were more balanced and easier to understand.

The Result

Huge decrease in onboarding drop off
30%
decrease in drop off
Remote reported a 30% decrease in drop off rates and a 65% reduction in negotiations with the majority of clients accepting their terms without negotiation.
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